Riverside’s Latest Investment Leads the Way to Success

The Riverside Company, a global private equity investor focused on the smaller end of the middle market, has made a non-control investment in Apollo Interactive (Apollo). Founded in 1995, Apollo is a tech-enabled lead generation provider that delivers its customers leads of high-intent consumers who are actively searching online for insurance or mortgage products. The investment was made out of Riverside’s Strategic Capital Fund (RSCF).

Apollo uses its proprietary, custom-built technology platform to automate the lead generation process, serving clients that include leading insurance brokers, insurance carriers, mortgage lenders and lead aggregators across several industry verticals such as Medicare, under-65 healthcare plans, auto insurance, home insurance, life insurance, mortgage and pet insurance. Through its owned and operated websites, Apollo generates valuable, first-party data that enables its clients to efficiently segment and target their prospective customers.

“We’re excited to partner with the Apollo team and provide value in a number of ways,” said RSCF Managing Partner and Co-Fund Manager Jeffrey Gordon. “During our partnership, we plan to consummate one or more strategic add-on acquisitions, deepening Apollo’s reach into existing products and verticals, as well as expanding into new markets.”

This is one more example of Riverside’s commitment to the Business Services industry. Riverside has invested in more than 300 platform and add-on companies in the business services sector since 1988 as part of its private equity and flexible capital strategies.

“For more than 25 years, our team has provided our clients best-in-class lead generation solutions – and with Riverside’s help, we’re excited to take our performance to the next level,” said Apollo CEO David Bohline. “We’re thrilled to begin this partnership and see how Riverside’s guidance can help grow our business and product offerings.”

Working with Gordon on this deal for Riverside was the team of Anthony Marini, Cheryl Strom and Jeremy Holland.