Crowning Opportunity: The Riverside Company’s Head to Toe Brands Adds Hair Extension Franchise Rights to Portfolio

The Riverside Company, a global investment firm focused on the smaller end of the middle market, announced its portfolio company Head to Toe Brands (HTT) has acquired the franchising rights to Straight Edge Salon Inc., dba Crown Extension Studio (Crown). Founded in 2017, Crown operates as a luxury hair extension studio in Colorado Springs, Colorado, offering services such as weft extensions, fusions, tape-ins and hair replacement integration. The studio primarily provides services to add length, volume and/or color to a customer’s natural hair. Crown's recurring membership model allows customers to receive ongoing extension services and maintenance.

"The addition of Crown supports HTT’s strategy to build a multi-brand franchisor of beauty and personal care services," said Riverside Managing Partner Loren Schlachet. "With the inclusion of Crown, HTT now offers four distinct franchise opportunities, including: Bishops Cuts and Color, Frenchies Modern Nail Care and The Lash Lounge.”

Riverside has invested in a cadre of successful franchise companies, growing them through operating expertise and strategic add-ons. The Riverside Franchising team seeks to source and integrate add-on opportunities, drive growth and capture potential.

“We explored this space looking for a great fit, and we are thrilled to add Crown hair extensions to the suite of services at HTT,” said HTT CEO Meg Roberts. “Crown’s emphasis on education, guest experience and membership aligns with our core attributes perfectly. We can’t wait to bring a new hair extension services brand to locations across the country.”

“With this partnership, HTT will develop a national hair extension franchise offering, creating even more opportunities for ownership within the growing beauty franchise segment,” said Riverside Senior Partner Alan Peyrat.

Working with Schlachet and Peyrat on this deal for Riverside were Partner Steve Rice, Assistant Vice President Aakeem Andrada, Associate Brooklyn Button, Analyst Julia Viavattene, Finance Director Chrissie Yim, Operating Partner Jordan LaJoie and Senior Director Marketing Excellence, Irene LaCota. Partner, Origination, Grant Marcks and HTT CEO Meg Roberts sourced the investment.