Riverside’s Latest Add-On to The Volema Companies Expands Its Marketing Automation Tech Stack

The Riverside Company, a global investment firm focused on the smaller end of the middle market, has invested in PFL as an add-on to its portfolio company, The Vomela Companies (Vomela). Vomela is a provider of specialized graphic solutions, creative services, engineering, prototyping, installation and project management.

Founded in 1996, PFL is a leading direct mail automation and printing company that helps marketers automate, personalize and measure direct mail just like digital channels. Its platform integrates with CRMs and marketing automation tools like Salesforce, Adobe Marketo Engage and Iterable, enabling triggered mail sends based on customer behavior. The company is also known for its extensive range of high-quality standard and custom print solutions, including brochures, postcards, catalogs and Every Door Direct Mail® solutions.

“PFL’s technology, client base and exceptional team immediately stood out to us,” said Riverside Operating Partner Marc Jourlait. “Their deep commitment to client success and product quality align perfectly with Vomela’s values. Together, we’re excited to broaden our capabilities and deliver even greater value to the customers we serve.”

“Direct mail continues to be one of the most effective and measurable marketing channels,” said President and CEO of The Vomela Companies Mark Auth. “Adding PFL's capabilities to our portfolio allows us to expand our end-to-end direct mail campaign support and automation—from creative strategy to production, personalization and delivery.”

This add-on marks another successful investment in Riverside’s Business Services specialization. The firm has invested in more than 380 platforms and add-on companies in these sectors combined.

“Vomela has a strong track record of successful investments, and we’re excited to welcome PFL to the family,” said Riverside Partner Craig Kahler. “PFL’s marketing automation technology serves top clients in healthcare, financial services and education, which complements Vomela’s commercial customers. We look forward to providing our expanded capabilities to support the combined client base.”

Working with Jourlait and Kahler on this deal for Riverside were Riverside Principal Shawn Alt, Associates Nate Hochberg and Calvin Alex and Riverside Origination Partner Grant Marcks.