Propensity
Propensity provides omnichannel Account-Based Marketing (“ABM”) software solutions to help Marketers optimize outbound sales.
Investment Details
Riverside Acceleration Capital
September 2025
Software & IT
North America
Flexible Capital
Select Industry Investments
Cloudpermit
- Invested
- September 2024
- Status
- Active
- Industry
- Software & IT
- Region
- North America
- Business Unit
- Riverside Micro-Cap
- Strategy
- Private Equity
Provider of community development software to municipal customers
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Avatar Solutions
- Invested
- September 2011
- Status
- Exited
- Industry
- Business Services, Healthcare, Software & IT
- Region
- North America
- Business Unit
- Riverside Capital Appreciation
- Strategy
- Private Equity
Provider of patient, employee, and physician surveys
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Grace Hill
- Invested
- August 2014
- Status
- Exited
- Industry
- Business Services, Education & Training, Software & IT
- Region
- North America
- Business Unit
- Riverside Micro-Cap
- Strategy
- Private Equity
Provider of training for individuals working in the apartment industry
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Censis
- Invested
- July 2014
- Status
- Exited
- Industry
- Healthcare, Software & IT
- Region
- North America
- Business Unit
- Riverside Micro-Cap
- Strategy
- Private Equity
Provider of surgical instrument tracking and workflow solutions
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Affinitiv
- Invested
- August 2019
- Status
- Active
- Industry
- Software & IT, Business Services
- Region
- North America
- Business Unit
- Riverside Strategic Capital
- Strategy
- Flexible Capital
Provider of technology-driven solutions to the automotive industry
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CMIT Solutions
- Invested
- December 2022
- Status
- Active
- Industry
- Software & IT, Franchisors
- Region
- North America
- Business Unit
- Riverside Strategic Capital
- Strategy
- Flexible Capital
Franchisor of outsourced IT services for small and medium-sized businesses
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